Created by Simon Lovell, author of The Lunch Box Diet & PT Expert to Marie Claire, Daily Telegraph, Talk Sport Radio, Sport London, The People & many more…
PT Marketing Brainstorm is a unique, easy to use fitness marketing tool that allows personal trainers to come up with tens of thousands of clever ways to get more clients – no need to be a marketing whizz – we’ve done the hard work for you. It’s the first marketing brainstorm software of its kind and if you want a large ROI then put to use, Marketing Brainstorm is proven to be hugely beneficial.
Using a three reel method like a jackpot machine, a the click of a button, Marketing Brainstorm takes just 5 seconds to deliver a marketing campaign idea to suit all budgets. The three reels contain marketing ideas on.
Who – Who To Target
How – How To Reach Them
What – What To Offer Them
Jamie & His Trainers Use Fitness Marketing Brainstorm
If the automatic generator doesn’t come up with a plan that suits your business on each spin, you can adjust each column to quickly design a marketing campaign that will suit your business.
For each element, there’s a detailed ‘I’ button guide that will take you through each section, explaining what they mean and how you can use them. So you have a your own beginners marketing guide rolled into the software in addition to the funky idea creation tool.
Here’s just a few examples of the ideas it might produce if you were using it as a ‘Personal Fitness Trainer’…
Marketing Brainstorm Idea 1
Who: Event Participants
How: Lead Generation Boxes
What: Free Seminar / Workshop
How would I use this information?
Have you ever thought of attending your local wedding show or similar. What events are coming up around you that you could get a small stand. Create a ‘lead generation’ box where the potential clients put their details on a card and place it in the box. They’ll do this only if you offer them something of value. Maybe you could run a free seminar or special ‘Wedding Day Body’ workshop worth £50 for free (always put a value on it!).
Marketing Brainstorm Idea 2
Who: Leads
How: Web Site
What: Ebook
How would I use this information?
You can easily write some top tips about the area of PT that you’re most passionate about. Then get some PDF creation software and you have yourself an ebook. Now use it to as way to capture email addresses, so the lead will only get the ebook if they submit their details. Now you can market to this potential lead over and over again. Try and grab an email and telephone number if you can.
Marketing Brainstorm Idea 3
Who: Journalists
How: Press Release
What: Report / Article
How would I use this information?
Local newspapers, radio and even TV are crying out for feel good news stories, so if you have a client who has recently overcome a major hurdle, is helping a charity, or you’ve helped to shift a couple of stone, contact your local media and tell them about it. It won’t cost you a penny, you’ll get hundreds of pounds worth of coverage, and be the ‘expert’ in your local area. Bingo!
